Monday, January 13, 2014

Worst wine marketing in the history of history

It's meant to be a question mark, splashed with champagne bubbles. It looks like something the cat threw up. And what is that at the bottom? A testicle?

The ad campaign is not for any specific Champagne, but to promote awareness of the legal integrity of the word. "Maine lobster from Kansas" is the text at the top of the page. "Of course not" is the answer at the bottom, followed by a brief line or two drawing parallels among Napa wine from Napa, Maine lobster from Maine, and champagne from Champagne. In the middle is the hairball. And the, um, -- .

No. No. No.

"Find out more at" I'm afraid to look. 

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